Author name: Valueletes

3 Ways Rising Players Can Start Building a Strong Football Brand In today’s football world, talent alone is not enough. Clubs, scouts, and brands are looking for players who understand how to present themselves professionally, both on and off the field. At Valueletes, we believe that every player is a brand waiting to be developed. Building your football brand early can open doors, attract opportunities, and help you stand out in a competitive environment. Here are three practical ways rising players can start building a strong and credible football brand today. 1. Be Intentional About Your Image Online and Offline Your football brand starts with how people see you. From the way you train to how you communicate online, every detail matters. Keep your social media pages clean and professional. Share football-related content, your progress, training clips, and achievements.Avoid controversies or posts that can damage your image.Invest in quality photos and videos that reflect your commitment to growth. When a scout or potential sponsor searches your name, your online presence should tell a story of discipline, consistency, and ambition. Tip: Your Instagram bio should include your position, club, and contact or agent details. Make it easy for people to reach you professionally. 2. Develop a Clear Identity as a Player Every great player is known for something, whether it is a unique style, mindset, or role on the field. Your brand should communicate who you are as a footballer. Ask yourself:What kind of player am I?What values define how I play and live?What do I want fans, coaches, and brands to associate with my name? Build your story around those answers. Whether you are known for leadership, creativity, or work ethic, let your football identity guide your content, communication, and interactions. Remember: People connect more with personalities that feel genuine. Stay authentic to who you are while remaining professional. 3. Connect With the Right Network No brand grows in isolation. The people around you, including teammates, mentors, coaches, and agents, can shape your visibility and opportunities. Engage positively within your football community.Support others both online and offline.Collaborate with credible organizations that promote players such as Valueletes.Be open to feedback and mentorship. Building genuine relationships creates trust, and trust builds recognition. The stronger your network, the stronger your brand. Start shaping your brand now.Be disciplined, stay visible, and represent yourself with excellence because the world is always watching for the next story worth believing in. At Valueletes, we are dedicated to helping young players build value on and off the pitch.Follow us on Instagram and LinkedIn for more insights on football development, branding, and career growth.

Valueletes Enters Strategic Partnership to Strengthen Education and Career Pathways for Young African Footballers Valueletes Sports Agency is pleased to announce a new partnership with the Global Institute of Sports, which expands the academic and professional opportunities available to players under our development system. This collaboration aligns with our mission to raise disciplined, educated and forward-thinking athletes who are equipped for long-term success on and off the pitch. For us at Valueletes, player development has always been more than technical training. It includes personal growth, mentorship, branding, and the ability to make informed decisions throughout a football career. The new partnership strengthens this philosophy by giving our players access to flexible, globally recognised academic programmes that complement their football journey. These study pathways in areas such as sports management, coaching, business and leadership allow athletes to build knowledge while maintaining their training and competitive commitments. Speaking on the significance of this development, Henry Eze, Lead Agent at Valueletes, said: “This partnership represents a major leap forward in our mission at Valueletes. The future belongs to athletes who are grounded, educated and prepared. African talent deserves a platform that goes beyond the pitch, and we are proud to open that door for our players. It is not just about building careers — it is about building futures.” Edidiong Inyang, Administrative Manager at Valueletes, also highlighted how the collaboration strengthens the agency’s existing structure: “We are intentional about producing well-rounded players. This partnership supports that vision by pairing football development with quality education. It ensures our athletes grow in capacity, confidence and clarity about the paths available to them in the global sports industry.” This initiative reflects Valueletes’ continuous commitment to raising athletes who embody discipline, purpose and excellence. By integrating football development with academic progression, we are creating an environment where players can pursue their sporting ambitions while preparing for life beyond the game. As we continue to invest in young talent across Africa, this partnership represents another important step in shaping players who understand their value, appreciate responsibility and are ready to make meaningful impact within the world of sports.an a career — we are giving them a future they can build with confidence. African players deserve this kind of holistic support.” Edidiong Inyang, Administrative Manager at Valueletes, emphasised the alignment of vision between both organisations: “We are very intentional about raising well-rounded athletes. This partnership strengthens that commitment by ensuring our players grow academically while building their football careers. It is about preparing them for leadership, responsibility and long-term success in and out of the game.” A Shared Commitment to African Talent Both organisations share a passion for empowering African players with structured development, real opportunities, and access to global standards of learning. This collaboration enriches the Valueletes framework and reinforces our belief that the future of African football depends on young players who are disciplined, educated and prepared for the demands of the global sports industry. Building Futures Beyond the Pitch

A bold new partnership: Valueletes and Habari collaborate to merge sports excellence with authentic streetwear. Explore the bold new chapter in lifestyle innovation. At Valueletes, we’ve always believed in elevating athletes not just on the field but also in style and lifestyle. We are thrilled to announce a bold new partnership between Valueletes and Habari, a collaboration that fuses the energy, spirit, and discipline of athletic excellence with the creativity, identity, and soul of urban fashion. This collaboration marks a new chapter for both brands, blending athletic excellence with authentic, vibrant streetwear to bring you an innovative and inspiring experience. About Habari Habari is a rising digital clothing brand with a vision that transcends mere apparel. Positioned as “silent luxury,” Habari emphasizes creativity and grandeur infused into everyday pieces. Habari highlights not just their designs but stories, whether through the use of distinctive leather, cultural motifs, or conceptual streetwear pieces. Their philosophy emphasizes the appreciation of culture, art, essence — a brand that wants more than to dress people; it wants to resonate.Habari stands for fashion that can be expressed as an art. That is exactly the kind of brand we at Valueletes partner with: The one that sees athletes not just as performers but as storytellers, trendsetters, and voices to express and showcase cultural heritage. Why Habari? Habari, a brand rooted in cultural expression and contemporary style, has made a significant mark in the fashion industry with its unique approach to blending tradition and modernity. Their commitment to quality, authenticity, and bold designs resonates deeply with our mission at Valueletes to empower athletes to perform at their best while expressing their individuality. This alliance is built on shared values and complementary ambitions. These include: Identity & Authenticity We see our athletes beyond their performances. They are individuals with stories, values, styles, and voices. Habari’s emphasis on culture and creative identity aligns with how we see the athletes we represent: not just as names on a jersey, but as multidimensional personal brands. Amplified Reach & Synergy Through this partnership, Valueletes and Habari will collaboratively promote athletes by integrating fashion and sport. Valueletes-represented athletes will wear, showcase, and contribute to the co-design of select Habari pieces, while Habari gains strategic exposure to sports audiences, fans, and athletic communities. This synergy enables both brands to expand their reach and influence beyond traditional boundaries. Co-Created Merchandise & Limited Drops We envision special capsule collections, co-branded merchandise, and limited drops that speak both to sports energy and urban fashion. A training tee, a jacket, or accessories that carry both Valueletes and Habari DNA. Cultural & Community Engagement Habari’s devotion to culture gives room for us to build lifestyle campaigns, community projects, fashion × sport events, and storytelling around the journeys of athletes, their roots, and their influence in society. What This Collaboration Means for Our Community This partnership is more than just a brand alliance; it’s a shared commitment to fostering confidence, style, and performance within our community. By integrating Habari’s bold aesthetic with our athletic expertise, we aim to create a seamless experience for athletes, fans, and supporters alike whether you’re on the field, in the gym, or out in the city.Together, we plan to develop exclusive merchandise, limited-edition collections, and co-branded campaigns that speak to the spirit of resilience, individuality, and cultural pride. Our goal is to inspire you to push boundaries, look great while doing it, and celebrate your unique journey. In the coming months, watch out for: Launch capsule collection: A limited-edition line co-branded between Valueletes & Habari merging athletic silhouettes with design flourishes that reference both brands’ identities. Athlete-driven campaigns: Some of our athletes will be the faces of Habari’s campaigns, wearing the new collection and telling their stories. Behind-the-scenes content & storytelling: Exclusive interviews, photo shoots, design sketches, and content series that explore how sport and fashion influence each other. Merchandise & retail access: The new pieces will be available via Habari’s platform (ShopMyHabari) and possibly other select channels, giving fans and supporters of Valueletes access to exclusive fashion. Stay updated, connect with us on Instagram and LinkedIn today.

Meet the Valueletes Team: The People Behind the Vision At Valueletes, our team comprises individuals who combine skill, discipline, and passion to create an environment where athletes can thrive and achieve their goals. Each person plays a distinct role in shaping how the agency operates — from player management and representation to design, logistics, and administration.Together, they form the backbone of Valueletes, a team committed to building lasting value in the world of sports. Meet the Team HENRY EZE – LEAD FOOTBALL AGENT Henry Eze is a Licensed FIFA Football Agent, Consultant, and Advisor with a Master’s degree in Football Business. Henry brings valuable experience from leading football agencies alongside a fresh and modern approach to football representation, combining media intelligence, marketing insight and football business expertise. With training from the Johan Cruyff Institute and experience at one of the most media savvy clubs in Nigeria, he understands both the game and the growing industry around it. A forward-thinking scout and strong advocate for women’s football, Henry works to ensure players receive the visibility and structured support they often lack. His approach treats players as talents and as brands, helping them position themselves for long-term growth. At Valueletes, he adds a unique blend of scouting and strategic planning that strengthens our mission to build better pathways for footballers across the globe. Francis Oshianor — Football Agent & Scout Francis Oshianor is a FIFA-licensed football agent and scout whose work captures the spirit of Valueletes. He is deeply involved in the Nigerian football scene, connecting young talents with real opportunities and helping them grow into professionals. He owns Grazef6 Productions, a brand he uses to showcase players and bring attention to their skills. His focus on discovering young female talent in Nigeria has opened doors for many athletes who might have otherwise been overlooked. With a background in Computer Engineering and a passion for graphics, Francis blends creativity and strategy in the way he promotes and manages players. He pays attention to detail, presents talent with excellence, and ensures that every athlete under his guidance is positioned for growth. Francis embodies what Valueletes stands for — integrity, purpose, and the belief that talent deserves a clear path to success. Hannah Nass — Player Success Hannah Nass serves as a Player Success Intern at Valueletes Sports Agency, where she supports the welfare and engagement of players across the agency’s network. Currently a student, Hannah has demonstrated strong potential in communication, organization, and player relations. Her professionalism, adaptability, and growing understanding of the football industry reflect the skills of a future exceptional Customer Success Manager. Through her commitment and curiosity, she continues to grow within Valueletes’ supportive environment, learning the principles of athlete management and excellence that define the agency. Edidiong Inyang — Administrative Lead Edidiong Inyang is a lawyer with experience in business management, administration, and team coordination. At Valueletes, she contributes to the structure and efficiency of operations, ensuring that processes run smoothly and teams stay aligned with the agency’s goals. Her legal background and organizational skill make her an important part of the Valueletes framework, supporting both compliance and effective management across the agency’s activities. Kani — Creative Design Lead Kani is a creative designer with a growing portfolio in visual communication and brand design. At Valueletes, he leads the Design Unit, overseeing all creative projects and ensuring that the agency’s image reflects its vision and values. His creativity and attention to detail bring clarity, cohesion, and consistency to Valueletes’ brand presentation — from player visuals to digital storytelling. Santos — Operations & Logistics Lead Santos is an experienced logistics and operations professional with a background in operational management. At Valueletes, he ensures that day-to-day activities and events run efficiently, providing the coordination and practical know-how that keep projects moving seamlessly. His dedication to detail and effective organization helps maintain smooth operations across the agency’s engagements — both on and off the field. Harrison eze – creative director Harrison leads the creative vision that shapes how Valueletes communicates its voice, energy and purpose. His role strengthens the way our stories connect sport, culture and community. With a sharp eye for detail and a passion for meaningful storytelling, he brings fresh ideas that elevate how athletes and their journeys are portrayed. Harrison’s creativity drives the visual and narrative direction of Valueletes, ensuring every message reflects clarity, intention and impact. Together, these individuals make up the Valueletes team — the thinkers, mentors, and doers committed to helping athletes grow, perform, and succeed. As we continue unveiling more members of our growing family, one thing remains constant: our commitment to building value through sports and creating lasting impact in every athlete’s story. Stay connected with us on Instagram and LinkedIn as we continue introducing the people who make Valueletes what it is today.