Author name: Valueletes

A bold new partnership: At Valueletes, we’ve always believed in elevating athletes not just on the field but also in style and lifestyle. We are thrilled to announce a bold new partnership between Valueletes and Habari, a collaboration that fuses the energy, spirit, and discipline of athletic excellence with the creativity, identity, and soul of urban fashion. This collaboration marks a new chapter for both brands, blending athletic excellence with authentic, vibrant streetwear to bring you an innovative and inspiring experience. About Habari Habari is a rising digital clothing brand with a vision that transcends mere apparel. Positioned as “silent luxury,” Habari emphasizes creativity and grandeur infused into everyday pieces. Habari highlights not just their designs but stories, whether through the use of distinctive leather, cultural motifs, or conceptual streetwear pieces. Their philosophy emphasizes the appreciation of culture, art, essence — a brand that wants more than to dress people; it wants to resonate.Habari stands for fashion that can be expressed as an art. That is exactly the kind of brand we at Valueletes partner with: The one that sees athletes not just as performers but as storytellers, trendsetters, and voices to express and showcase cultural heritage. Why Habari? Habari, a brand rooted in cultural expression and contemporary style, has made a significant mark in the fashion industry with its unique approach to blending tradition and modernity. Their commitment to quality, authenticity, and bold designs resonates deeply with our mission at Valueletes to empower athletes to perform at their best while expressing their individuality. This alliance is built on shared values and complementary ambitions. These include: Identity & Authenticity We see our athletes beyond their performances. They are individuals with stories, values, styles, and voices. Habari’s emphasis on culture and creative identity aligns with how we see the athletes we represent: not just as names on a jersey, but as multidimensional personal brands. Amplified Reach & Synergy Through this partnership, Valueletes and Habari will collaboratively promote athletes by integrating fashion and sport. Valueletes-represented athletes will wear, showcase, and contribute to the co-design of select Habari pieces, while Habari gains strategic exposure to sports audiences, fans, and athletic communities. This synergy enables both brands to expand their reach and influence beyond traditional boundaries. Co-Created Merchandise & Limited Drops We envision special capsule collections, co-branded merchandise, and limited drops that speak both to sports energy and urban fashion. A training tee, a jacket, or accessories that carry both Valueletes and Habari DNA. Cultural & Community Engagement Habari’s devotion to culture gives room for us to build lifestyle campaigns, community projects, fashion × sport events, and storytelling around the journeys of athletes, their roots, and their influence in society. What This Collaboration Means for Our Community This partnership is more than just a brand alliance; it’s a shared commitment to fostering confidence, style, and performance within our community. By integrating Habari’s bold aesthetic with our athletic expertise, we aim to create a seamless experience for athletes, fans, and supporters alike whether you’re on the field, in the gym, or out in the city.Together, we plan to develop exclusive merchandise, limited-edition collections, and co-branded campaigns that speak to the spirit of resilience, individuality, and cultural pride. Our goal is to inspire you to push boundaries, look great while doing it, and celebrate your unique journey. In the coming months, watch out for: Launch capsule collection: A limited-edition line co-branded between Valueletes & Habari merging athletic silhouettes with design flourishes that reference both brands’ identities. Athlete-driven campaigns: Some of our athletes will be the faces of Habari’s campaigns, wearing the new collection and telling their stories. Behind-the-scenes content & storytelling: Exclusive interviews, photo shoots, design sketches, and content series that explore how sport and fashion influence each other. Merchandise & retail access: The new pieces will be available via Habari’s platform (ShopMyHabari) and possibly other select channels, giving fans and supporters of Valueletes access to exclusive fashion. Stay updated, connect with us on Instagram and LinkedIn today.

Meet the Valueletes Team: The People Behind the Vision At Valueletes, our team comprises individuals who combine skill, discipline, and passion to create an environment where athletes can thrive and achieve their goals. Each person plays a distinct role in shaping how the agency operates — from player management and representation to design, logistics, and administration.Together, they form the backbone of Valueletes, a team committed to building lasting value in the world of sports. Meet the Team Francis Oshianor — Football Agent & Scout Francis Oshianor is a FIFA-licensed football agent and scout whose work captures the spirit of Valueletes. He is deeply involved in the Nigerian football scene, connecting young talents with real opportunities and helping them grow into professionals. He owns Grazef6 Productions, a brand he uses to showcase players and bring attention to their skills. His focus on discovering young female talent in Nigeria has opened doors for many athletes who might have otherwise been overlooked. With a background in Computer Engineering and a passion for graphics, Francis blends creativity and strategy in the way he promotes and manages players. He pays attention to detail, presents talent with excellence, and ensures that every athlete under his guidance is positioned for growth. Francis embodies what Valueletes stands for — integrity, purpose, and the belief that talent deserves a clear path to success. Hannah Nass — Player Success Hannah Nass serves as a Player Success Intern at Valueletes Sports Agency, where she supports the welfare and engagement of players across the agency’s network. Currently a student, Hannah has demonstrated strong potential in communication, organization, and player relations. Her professionalism, adaptability, and growing understanding of the football industry reflect the skills of a future exceptional Customer Success Manager. Through her commitment and curiosity, she continues to grow within Valueletes’ supportive environment, learning the principles of athlete management and excellence that define the agency. Edidiong Inyang — Administrative Lead Edidiong Inyang is a lawyer with experience in business management, administration, and team coordination. At Valueletes, she contributes to the structure and efficiency of operations, ensuring that processes run smoothly and teams stay aligned with the agency’s goals. Her legal background and organizational skill make her an important part of the Valueletes framework, supporting both compliance and effective management across the agency’s activities. Kani — Creative Design Lead Kani is a creative designer with a growing portfolio in visual communication and brand design. At Valueletes, he leads the Design Unit, overseeing all creative projects and ensuring that the agency’s image reflects its vision and values. His creativity and attention to detail bring clarity, cohesion, and consistency to Valueletes’ brand presentation — from player visuals to digital storytelling. Santos — Operations & Logistics Lead Santos is an experienced logistics and operations professional with a background in operational management. At Valueletes, he ensures that day-to-day activities and events run efficiently, providing the coordination and practical know-how that keep projects moving seamlessly. His dedication to detail and effective organization helps maintain smooth operations across the agency’s engagements — both on and off the field. Together, these individuals make up the Valueletes team — the thinkers, mentors, and doers committed to helping athletes grow, perform, and succeed. As we continue unveiling more members of our growing family, one thing remains constant: our commitment to building value through sports and creating lasting impact in every athlete’s story. Stay connected with us on Instagram and LinkedIn as we continue introducing the people who make Valueletes what it is today.